MEDIA DAN POLITIK: STUDI KASUS KONSTRUKSI CITRA POLITIK JOKOWI-MA’RUF DAN PRABOWO-SANDIAGA DI KORAN JAWA POS DALAM PEMILU 2019

This study examines the correlation between reporting by mass media and marketing strategies desired each success team in 2019 Presidential Election. To find this out, author uses discourse analysis from Fairclough, because method is able to show integration a) text analysis, b) of production process, consumption distribution texts, c) sociocultural analysis. There no significant difference related Jokowi-Ma’ruf Prabowo-Sandiaga Jawa Pos newspaper, both qualitative quantitative terms. Although there are similarities political image built actors constructed media, it does not mean that based on cooperation. The selected setting framing agenda consideration selling value information for reader. shows as well opinion Croteau Hoynes (2001) Stromback (2011) considered be oriented towards commercial businesses how serve wants needs audience advertisers. However, mutually beneficial regard, a commodity sought readers, while need deliver their products public.